The Flamenco Dance Museum (MBF) and Cátedra China co-organized a practical workshop focused on the recovery of Chinese tourism, achieving an unprecedented success in participation and outcomes.
This hands-on event brought together tourism professionals, cultural managers and industry leaders to explore strategies for reactivating travel from China after global disruptions. Topics included market trends, cultural engagement and destination promotion, with insights tailored to strengthen Seville and Spain’s appeal as top cultural destinations.
Participants praised the workshop’s practical tools and expert guidance, reinforcing the importance of international collaboration in tourism recovery efforts. The event highlights how experience-based learning and cross-sector partnerships contribute to shared economic and cultural gains.