The Museum’s values are both universal and traditional. The main value of the museum is respect for the cultural richness and differences, both of our visitors and of the local culture, especially flamenco.
In the Ecijan courtyard of the museum, next to one of the columns, in the foundations, an urn was buried. In it lie the sacred texts of Christianity, Judaism and Islam: the Bible, the Koran, the Torah, the Talmud… Letters that bear witness to vital moments in the life of the Hoyos family, the names of all the people who worked on the project and the works. An olive branch completes our treasure. A message of peace and unity that supports its foundations.
The main work of the Museum represents flamenco dance, Seville and Spain. It provides a service, which is always carried out under the prism of the strictest quality, betting to carry out activities with a high level of demand. It offers a satisfactory experience to our visitors, thanks to the daily work of a great team, managed under efficiency criteria, looking for the best relation between invested resources and obtained results. We consider it our duty to turn culture into a means to improve our society.
The social value of the Museum is its contribution to the flamenco economy, to the artists’ livelihood, to the sectorial collaboration and cooperation with associations and other public and private entities linked to the manifestation of flamenco art.
As a company, we strive for continuous improvement, both in the dynamics of digitalised management and in the innovation and updating of the museum and its shows. Our commitment to constant improvement is also reflected in our policy of human quality and excellence in internal and external work processes, as we define ourselves as a cultural services company. Our programme of excellence includes both our customer service staff and constant support for the artistic sensitivity and creativity of our artists.
However, the museum’s raison d’être is the musealisation and living cultural intermediation of flamenco as a World Heritage Site.